Google Business Profile: a checklist for Calderdale businesses

For many local businesses, your Google Business Profile gets more views than your website. It’s what appears in Google Maps and the local results when someone searches for what you do in Halifax or anywhere in Calderdale. Use this Google Business Profile checklist to make sure yours is working hard for you.

The essentials

• Business name exactly as it appears on your signage
• Correct category, plus any relevant secondary categories
• Phone number and website address
• Opening hours, including bank holidays
• The areas you serve, if you visit customers

Make it stand out

• Photos: add your logo, cover photo, team, premises and examples of your work.
• Services: list each service with a short description.
• Description: explain what you do, who you help and where, in plain English.
• Posts: share updates, offers and news regularly.

Keep it active

• Reply to every review, good or bad, politely and promptly.
• Answer questions in the Q&A section.
• Keep your hours and details up to date.

Link it to your website

Your profile and website should support each other. Make sure your website shows the same business details and clearly explains the areas you cover. Our local SEO tips for Halifax businesses cover the website side in more detail.

Need help setting up your Google Business Profile properly? It’s part of the local SEO set-up included with our Business and Premium website plans.