Improving rankings with SEO and organic content marketing

Improving rankings with a new website built with a good SEO foundation. Learn how we improved Ross Travel’s Google search rankings with a great SEO foundation and a keyword targeted content marketing plan.

Ross Travel Home Page Layout
Ross Travel Google Report
Ross Travel blog Layout

Improved search rankings

As a result of having a bespoke website assurance subscription, Ross Travel continue to improve in search results for their most important keywords.

From paying hundreds of pounds for Yell with no search improvements, they now have a comprehensive strategy with better return in investment that converts new visitors into customers.

Their are also benefiting from customers staying longer on their due a new website refresh and a revised SEO structure and foundation. They also have the peace of mind that their website is in safe hands with our core web assurance service.

Ross Travel Logo

Support Project Process

Read how we spent time understanding our clients needs, addressing the challenges associated with their individual requirements, and what solutions we put in place.

The Client
Ross Travel, a family-run business founded in 1968, is a testament to the enduring commitment to exceptional service. With over five decades of experience in the travel industry, Ross Travel has established itself as a trusted name in providing unbeatable service to its clients. From helping travelers create unforgettable journeys to offering personalized travel solutions, Ross Travel’s dedication to exceeding expectations has been the cornerstone of its success. With a rich history and a passion for crafting unforgettable experiences, Ross Travel stands as a symbol of reliability, expertise, and a genuine love for travel.
The Challenge

Ross Travels website was outdated and with a poor SEO foundation. With poor navigation and with a user journey that was difficult to navigate, users were leaving the website. Their performance in search engines were not as they should be with a company of this age. They were also investing hundreds of pounds into Yell with no understanding of how this platform was converting or where their investment was going.

The Solution

After assessing their target market and SEO structure, we totally refreshed their website and optimised their page structure for better SEO. A full content audit was done and was optimised to improve SEO. We then added essential tracking and over 6 months we reviewed the traffic that was coming from Yell to determine whether it was still a good investment. during this time we implemented a content marketing strategy to create content based on people searching for their services. Monthly reviews were done to the page and content assess performance.

“We have used Andy for over a year now and never had any issues. He has helped build us a new look website and is always striving to get our ranking up on Google. I would highly recommend using Andy should you need help with your website.”

Shelly Smith

Ross Travel Group

FUZZ UK Logo Shapes

Web Assurance Subscription

Core Wordpres & Plugin Updates

FUZZ UK Logo Shapes

Full Website Redesign

SEO Structure & Content Audit

FUZZ UK Logo Shapes

Content Marketing Plan

Search Ranking Reports

Core Support Highlights

Take a look at some of Ross Travels new web pages including the content that has been created on their blog.

You can also see some of the reports that are generated as part of their ranking improvements.

Ross Travel Home Page
Ross Travel Site Overview
Ross Travel About Page
Ross Travel Blog